Ekko-x is a personal project conceptualized entirely by me. It all started with the mix of 2 ideas, make something related to product photography using colored lights, and create a futuristic logo where the ‘‘brand name’’ would exist within the symbol, like Toyota’s logo. After considering the possibilities I went through a ‘‘world is ending and plants became luxury’’ approach, with the idea of making simple plants objects of desire in a cyberpunky environment. The result was the creation of the logo and some design pieces, followed by making some terrariums to do a photo shoot in my backyard.